Younger or older

“I’m not sure what age this game is good for—do you think we should have it for kids younger than you, about your age, or older than you?” If they say younger or older, ask: “Why younger/older? How should I change it to make it better for your age?” (Note: For younger kids, use smaller and bigger!) 

Why this technique
By asking kids to assign an age range to the product, you can discover more details about their perceptions of it. For example, if they say it’s for younger kids, you may learn the activity is boring or too easy for kids their age. From here, you can discuss what kids learned or already knew. This approach also gets around the bias of asking if kids like something or not, as it won’t pressure them to say they like the product to please you.

See more methods

Parent survey

Trick of the game

Separate content

Design to determine